At NOT_STAGING, we turn luxury properties into spaces that sell.

Our approach combines design culture, art direction, and market strategy to create interiors that feel desirable and ready to be lived in. We handle everything, from the removal and storage of existing furniture to the installation of our own curated selection. Each project begins with a clear creative vision, using collectable design and contemporary art to reveal the architecture and elevate the perception of value.

Unlike traditional staging, our service goes beyond decoration. We deliver a complete market activation: producing photo and video content, hosting private events and viewings, and connecting each property to our creative partner Boon_Room’s international network of collectors, curators, and design media.

How it works

• Spaces designed to sell faster and for higher value

• Access to collectable design and art, not rental furniture

• Option to store existing furniture during the staging process

• Strategic content production to support sales and visibility

• Launch event production and optional exclusive dining experience designed to show the property as lived in

Currently based in Paris, NOT_STAGING is expanding its services to major Western European capitals introducing a new standard in design-led real estate marketing.